Did you know that B2B customers go through 57% of the purchasing decision process on their own before contacting a vendor for the first time? This means that it is mission critical for you, as a provider, to appear in the online research of your customers. A nice, expensive and CI-compliant website alone is not enough.
Since most customers start their search with a Google query, you need to present yourself not only to the potential customer, but also to the search engines as the best problem solver for your target group. For example if you search for search marketing thane west you will find many companies who can rank your website locally. But if you think you want to learn SEO by yourself you can explore Moz.com The following tips for on- and off-page optimization will help you here. In addition to the importance of meta tags, you’ll also find the importance of meaningfully placed links and keywords, which is why blogs are so powerful and why you should not overdo them with search engine optimization. download iq option demo account
1. Create inbound links (link building)
Probably every website on the internet wants to occupy the first position in the Google rankings. Since Google can display only one page at the top, the competition is of course enormous.
Off-page search engine optimization is one of the most important approaches to securing advantages in this competition. It’s about creating links to your website. Specifically, you need to get other, high-quality and content-relevant pages to put links to your page. This will help build “Link Juice” for your page and increase your authority over specific topics. The more of these inbound links to your page, the better your Google ranking.
- Credible, effective link building is challenging, as you rely on goodwill from the page administrators.
- You will still be successful with the following tips:
- Write guest blogs for other bloggers. Guest blogging is a typical win-win situation for you and other bloggers. You get your inbound links and the blog hoster gets free content.
- Research in-depth links of the competition . The difficulty with link building is finding websites that could link to your page. Find out who links to the pages of your competitors and see if you can place a link there as well.
- But beware: invest your time only for links from high-quality, thematically appropriate pages, everything else is useless or harmful.
2. On-Page Search Engine Optimization (SEO)
In addition to the off-page optimization, do not neglect the search engine optimization on your side (on-page SEO). This mainly involves the placement of keywords that are important to you in the content elements of the pages, that is, in the page titles, subtitles, tile texts, picture descriptions and in the link texts. In addition, you can help the search engine robots with an optimized code to better find your site.
While many companies are completely neglecting on-page search engine optimization, we are seeing others overdo it. You place so many keywords in the content that the texts are barely legible anymore. This is called keyword stuffing and leads to the opposite of the desired effect.
Here are our tips to make sure you get it right:
- Choose one primary keyword per page . If you want to optimize your page for multiple keywords, just water down the effect. For Google, it is then unclear what it is on the page.
- Include your primary keyword in the title and subtitle. These elements are considered particularly important by search engines. Place the keyword in the flow text, but only where it fits in the context, of course.
- In addition, you should also write the keyword in the filenames of the images that are on the page and in the description of the pictures (ALT day).
- Also in the URL of the page the primary keyword should be represented.
Important: Always write first for people and only then for search engines. Otherwise, you risk losing your won visitors right away.
3. Title Tag & Meta Tags
While collecting metadata is a dry business, it is definitely one of the must-haves. The meta tags are part of the page code that you can capture in your CMS. The most important meta tags are Pagetitle (Title Tag) and the Meta Description (Meta Tag).
These tags are not as important today as they used to be, but still crucial to success. Intially Seo firms use to rank on with meta tags optimization only. They have learned from this and have become more cautious, or increasingly consider the visible content of a website, because the risk of manipulation is smaller. Nevertheless, you should definitely adapt your tags. This is not least because Title Tag and Meta Tag are visible in the Google hit pages and the users decide based on this information, whether they click on your entry or not.
4. XML Sitemaps
Essentially, XML Sitemaps have the task of helping the “spiders”, the Google robots, to understand the site more easily. The XML sitmaps insist on simple .xml files that contain a list of all pages in the domain. They show the spiders the structure of the website and where each page is located. Creating an XML Sitemap is easy. On the web you will find various “Sitemap Generators” with which you can create a free sitemap. Upload this file to the root directory of your website (eg www.website.ch/sitemap). If you regularly revise your website (what you should do), make sure you also customize the sitemap. There are tools that automatically do this for you.
5. 301 redirects
Do you remember the times when you clicked on an old link and the message “Page Not Found” or “404 message” appeared? This happens when the links are no longer valid, eg because the URLs have changed. This is often the case with a website relaunch or restructuring. For such changes, there are the 301 redirects. They show where the page has moved. The visitor will be grateful for that, but your Google ranking will benefit as well. As described earlier, inbound links are very important to your ranking, so you should make sure to keep them with 301 redirects, even after relaunching your site.